Posts Tagged ‘NASDAQ: SBUX’

Seattle’s Best Coffee Finds Major Growth in the Office Coffee Market

Thursday, November 3rd, 2011

SBCLogoCoffee Sales to Corporations and Institutions Represented the Fastest Growing Segment in FY11

SEATTLE–(BUSINESS WIRE)–Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), showed double-digit growth in the office coffee marketplace during the last year, bringing its premium coffee brand to new places, including corporate offices, commercial spaces and government buildings.

ā€œGiving more people the opportunity to enjoy great coffee, especially in new and different locations where it traditionally has been hard to find, is the key to our brand’s continued growth and success.ā€

The Seattle’s Best CoffeeĀ® growth in the office coffee category is significant in that it counters the trend of the overall market. According to industry research firm Technomic, the office coffee services segment declined in volume by 2.5 percent from 2010 to 2011. During the same period, Seattle’s Best Coffee volume increased in volume more than 12 percent in the office coffee marketplace.

For Seattle’s Best Coffee, the office coffee category represents another opportunity to extend brand exposure and complement its presence beyond the 50,000 locations where a cup of Seattle’s Best Coffee can be enjoyed, including cafes, college campuses, restaurants, hotels, airlines, cruise ships and movie theatres.

ā€œThe time is right for a brand like Seattle’s Best Coffee to win in the workplace because our premium coffee is an easy and affordable way for companies to deliver an extra perk to employees,ā€ said Chris Bruzzo, chief marketing officer of Seattle’s Best Coffee. ā€œGiving more people the opportunity to enjoy great coffee, especially in new and different locations where it traditionally has been hard to find, is the key to our brand’s continued growth and success.ā€

In the office, where the choice often has been either mediocre coffee or no coffee, a premium beverage clearly represents an extra perk. A recently published consumer survey by the National Automatic Merchandising Association found that 60 percent of all employed coffee drinkers consider free coffee an employee benefit. Additional research shows that among the 55 percent of adults who drink coffee every day, 34 percent prefer a premium coffee.

Single-Cup Systems are Driving Demand

The evolution of single-cup machines has broadened the options for companies that want to serve fresh premium coffee in their locations. Seattle’s Best uses a single-cup machine called the Seattle’s Best Coffee Premium Brewer, which features the familiar Seattle’s Best Coffee brand and delivers a high quality and consistent experience that is important to maintaining premium quality.

Seattle’s Best Coffee says that its coffee is served at thousands of business and institutional locations.

About Seattle’s Best Coffee

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. A freshly-brewed cup of Seattle’s Best Coffee is currently available in more than 50,000 locations including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and movie theatres. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX). For more information, please visit Seattle’s Best Coffee online at www.seattlesbest.com and become a member of the coffee community at www.facebook.com/SeattlesBestCoffee or @SeattlesBest on Twitter. For information about our retail franchise opportunity, please visit www.seattlesbestfranchise.com.

Jobs for USA Program Launches in U.S. Starbucks Stores and Online

Wednesday, November 2nd, 2011

StarbucksSEATTLE–(BUSINESS WIRE)–Starting today, Starbucks Coffee Company (NASDAQ: SBUX) with the Opportunity Finance NetworkĀ® (OFN) is accepting donations for the Create Jobs for USA Fund online at www.CreateJobsforUSA.org and in every U.S. company-operated store. Donations to the Fund, which has been seeded with a $5 million contribution from the Starbucks Foundation, will help create and sustain jobs in underserved communities throughout the U.S.

ā€œWe hope this is a galvanizing moment as Americans come together to be catalysts for change by giving community businesses access to the credit they need to hire, to grow and to contribute to creating thriving communities.ā€

ā€œThe Create Jobs for USA program and Indivisible wristbands provide Americans an opportunity to help support job creation at a time when we have alarming unemployment and many struggling small businesses. The more we stimulate demand and increase the purchasing power of middle class consumers, the faster we will recover. By making a donation to the Create Jobs for USA Fund, Starbucks customers and concerned citizens can take meaningful action to help create and sustain American jobs,ā€ said Starbucks chairman and ceo Howard Schultz. ā€œWe hope this is a galvanizing moment as Americans come together to be catalysts for change by giving community businesses access to the credit they need to hire, to grow and to contribute to creating thriving communities.ā€

As announced on October 3, Create Jobs for USA pools donations from Starbucks customers, partners (employees) and concerned citizens into a nationwide fund, held and managed by OFN, for community business lending. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message ā€œIndivisible.ā€ The wristbands are individually handmade in the U.S.A. and all component materials are manufactured by U.S. suppliers, so the effort is also helping support American manufacturing jobs.

The wristband is designed to serve as a symbol of Americans uniting to help create jobs. One hundred percent of donations go to OFN to help fund loans to community businesses nationwide that are committed to creating and sustaining jobs—including small businesses, microenterprises, nonprofit organizations, commercial real estate ventures, and affordable housing projects.

OFN president and ceo Mark Pinsky said, ā€œCreate Jobs for USA is primed and ready to start lending right now. This peer-to-peer job creation initiative is a simple, high-impact solution to put America back to work. Opportunity Finance Network has already made grants to Community Development Financial Institutions using the initial $5 million contribution from the Starbucks Foundation. They are working on loans as we speak.ā€

OFN represents a nationwide network of 180 Community Development Financial Institutions (CDFIs) that provide financing to community businesses in underserved markets where accessing credit through traditional lending institutions is challenging or not available. Currently, 28 CDFIs are approved to receive grants and this number will continue to grow. The CDFIs expect to start making loans to small business owners by December. The approved CDFIs are a mix of national and regional organizations that serve borrowers across the U.S., in urban and rural communities from California to New York and from South Dakota to Florida.

Every $5 donated will result in $35 in loans to community businesses. On average, CDFIs will match $30 of money from other sources with every $5 donation. Based on conservative forecasting models developed by OFN with input from independent economists, one new job will be created or retained for approximately every $21,000 in loans – or approximately every $3,000 in donations. Since CDFIs in the OFN network have an average 98 percent loan repayment rate, virtually every $1 donated will be re-loaned, compounding the job-creation impact. Small business owners interested in learning more or applying for a loan should visit www.opportunityfinance.net/findacdfi.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality Arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

About Opportunity Finance Network

Opportunity Finance Network (OFN) is the national network of Community Development Financial Institutions (CDFIs)—private financial institutions that are 100 percent dedicated to delivering responsible, affordable lending to help low-income, low-wealth, and other disadvantaged people and communities join the economic mainstream. CDFIs in the OFN network serve all 50 states, and OFN Member CDFIs originated more than $23.2 billion in financing in urban, rural, and Native communities through 2009. More information is available at: www.opportunityfinance.net

Starbucks Celebrates Its 500th Store Opening in Mainland China

Tuesday, October 25th, 2011
StarbucksOctober 25, 2011 12:14 PMĀ Eastern Daylight Time

Company continues growth momentum in 2012
500th Store milestone includes a total of 800 stores across Greater China in 42 Cities
Company plans to reach 1,500 stores in Mainland China by 2015

BEIJING–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today celebrated the opening of its 500th store in China. Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for this momentous occasion. The Starbucks China 500th store is located at the international departure hall of the Beijing Capital International Airport Terminal 3. It is also Starbucks 7th store in China’s largest and busiest airport. As part of the celebration, Starbucks customers in Beijing were treated to a ā€˜coffee break’ in appreciation for their loyalty to the Starbucks brand and the company’s continued commitment to growth in China.

ā€œWe firmly believe that each Starbucks store is unique to our partners, customers and the community. Delivering the Starbucks Experience in ways that exceed customers’ expectations in every one of our locations is critical to our continued success.ā€

ā€œThe opening of our 500th store in China is a significant milestone in our ambitious growth plans to serve our customers through 1,500 stores by 2015,ā€ said Wong. ā€œWe firmly believe that each Starbucks store is unique to our partners, customers and the community. Delivering the Starbucks Experience in ways that exceed customers’ expectations in every one of our locations is critical to our continued success.ā€

Over the past year, Starbucks has successfully entered more than 10 new markets in China, serving millions of new customers monthly. The stores in these new markets have been well-accepted by the local customers and community.

ā€œAs we continue to accelerate our growth momentum in 2012, we also recognize that the best success is shared success. Our partners are at the heart and soul of the Starbucks Experience we deliver to our customers every day,ā€ added Wong.

ā€œThe Starbucks brand continues to resonate with the Chinese consumer,ā€ stated John Culver, president, Starbucks China and Asia Pacific. ā€œAs we open more stores and reach more customers throughout China we will stay true to the foundation that has built our success, including providing the highest quality arabica coffee, handcrafted beverages, and an exceptional experience, one customer at a time.ā€

The Starbucks 500th store celebration was held at the Starbucks Full Link store in Beijing’s central business district with Starbucks customers and partners. This newly renovated store showcases Starbucks new store design concept in China, which aims to create an authentic, yet locally-relevant, Starbucks Experience. The store features the seamless fusion of Chinese and western design elements, integrating Starbucks coffee heritage and expertise with that of China’s distinctive cultural heritage. This balance of Starbucks heritage and local relevance is paramount to Starbucks mission to further elevate Starbucks third place experience for its customers in China.

For the past 12 years, Starbucks has not only been a symbol of China’s rapid urban development, but also for its customer: the authentic coffee culture, genuine moments of connection between its partners and customers, and unique Starbucks Experience have come to embody a new modern lifestyle pursuit and aspiration.

Starbucks today operates more than 800 stores across Greater China, with 500 stores on the mainland, across 42 cities.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

 

Contacts

Starbucks (China) Company Limited
Caren Li, +86 21 2412 5802
caren.li@starbucks.cn
or
Starbucks Coffee Company
Alan Hilowitz, +206-318-7100
press@starbucks.com