Competition is brewing in the latest frontier of the java wars: iced coffee.
Dunkin’ Donuts rolled out its Iced Dunkin’ Dark Roast yesterday to
undercut its biggest rivals. Meanwhile, java leader Starbucks is planning
to upgrade its popular frappuccino iced coffee drink next month. And
McDonald’s intends to launch new blended coffee iced drinks and
smoothies this summer.
The new drinks show how competitive the coffee wars have gotten as
chains that have increasingly tried to one-up one another attempt to
take advantage of coffee drinkers’ growing affinity for having the beverage
served over ice.
Read more at: boston.com



